Baidu is China’s leading search engine and a major digital platform offering services like maps, cloud computing, and AI-powered tools. For businesses targeting Chinese consumers, Baidu functions much like Google does globally—making visibility on its ecosystem essential for online success in China.
How to Submit Baidu Business Listings
Getting your business listed on Baidu involves a few key steps, primarily through Baidu’s local services and maps platform:
Use Baidu Maps (Baidu Ditu)
Visit Baidu Maps and look for the option to add a new business listing. This is similar to adding a location on Google Maps and helps users discover your business locally.Create a Baidu Account
You’ll need to register a Baidu account. This typically requires a Chinese mobile number for verification, which can be a barrier for international businesses.Submit Business Information
Provide accurate details such as your business name, address, phone number, website, and category. Make sure everything is consistent with your branding.Verification Process
Baidu may require documentation to verify your business, such as a Chinese business license. This step ensures legitimacy and improves trust.Optimize Your Listing
Add photos, descriptions, and keywords in Chinese to improve visibility in search results. Localization is critical for ranking well on Baidu.Consider Baidu Tuiguang (Paid Ads)
For faster visibility, businesses often use Baidu’s advertising platform, known as Baidu Tuiguang, to promote listings and appear higher in search results.
If you don’t have a legal presence in China, many companies work with local agencies to handle the submission and verification process. This can simplify compliance and improve your chances of getting approved quickly.
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